The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Sách Ebooks PDF, Epub, Prc The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success Nguồn gốc: Grantham Book Services , Tác giả: Colin Barrow NXB Kogan Page Năm XB 2016 , Trọng lượng (gr): 433 Kích thước 15.2 x 1.6 x 22.9 cm Số trang 272 Hình thức Bìa Mềm Sản phẩm hiển thị trong Grantham Book Services. Thuộc danh mục sách: Foreign books / Business, Finance & Management / Business & Management / Sales & Marketing /

THE 30 DAY MBA IN MARKETING: YOUR FAST TRACK GUIDE TO BUSINESS SUCCESS

The 30 Day MBA in Marketing provides a complete marketing ‘course’ spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world’s top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered.




humanity works: merging technologies and people for the workforce of the future

HUMANITY WORKS: MERGING TECHNOLOGIES AND PEOPLE FOR THE WORKFORCE OF THE FUTURE

The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, bestselling author, global workplace consultant and futurist Alexandra Levit provides a guide to making the most of the human traits of creativity, judgement, problem solving and interpersonal sensitivity. Revealing what the ‘robot takeover’ will really look like, how talent and machines can work side by side and how you can make organizational structures more agile and innovation focused, this book will prepare you to lead organizations of the future.