Sách Ebooks PDF, Epub, Prc The Fall of Advertising and the Rise of PR Nguồn gốc: HarperCollins Publishers , Tác giả: Al Ries, Laura Ries NXB HarperCollins Năm XB 2004 Ngôn Ngữ Tiếng Anh , Trọng lượng (gr): 249 Kích thước 13.5 x 20.3 x 1.8 cm Số trang 320 Hình thức Bìa Mềm. Thuộc danh mục sách: Foreign books / Business, Finance & Management / Business & Management / Sales & Marketing / Public Relations /
When the head of Columbia Pictures, David Begelman, got caught forging Cliff Robertson’s name on a $10,000 check, it seemed, at first, like a simple case of embezzlement. It wasn’t. The incident was the tip of the iceberg, the first hint of a scandal that shook Hollywood and rattled Wall Street. Soon powerful studio executives were engulfed in controversy; careers derailed; reputations died; and a ruthless, take-no-prisoners corporate power struggle for the world-famous Hollywood dream factory began.