Truth: How the Many Sides to Every Story Shape Our Reality

Sách Ebooks PDF, Epub, Prc Truth: How the Many Sides to Every Story Shape Our Reality Nguồn gốc: Grantham Book Services, Tác giả: Hector MacdonaldNXBTransworld s LtdNăm XB08/03/2018, Trọng lượng (gr): 457Kích thước2.0 x 23.0 x 15.0Số trang352Hình thứcBìa MềmSản phẩm hiển thị trongGrantham Book ServicesSản phẩm bán chạy nhấtTop 100 sản phẩm Business & Management bán chạy của tháng. Thuộc danh mục sách: FOREIGN BOOKS BUSINESS, FINANCE & MA… BUSINESS & MANAGEMENT BUSINESS COMMUNICATION…

TRUTH: HOW THE MANY SIDES TO EVERY STORY SHAPE OUR REALITY

We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier.

Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before.

Now, in Truth: A User’s Guide, Macdonald explains how and why these so-called ‘competing truths’ are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.



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Be inspired to transform your business to change the world.

Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism? Do you wish to change the world around you whilst doing what you love?

 

In this book, Gaurav Sinha, world-class businessman and entrepreneur, founder of Insignia in 2003, outlines the economics of empathy for life and for business. He offers actionable solutions to maintaining a successful trade in a changing global landscape where conscience, ethics, and authenticity are high on the agenda.

The world is changing, perceptions are shifting, consumers are evolving, and this book will ensure your business keeps up.